In Our Prime is Susan Douglas’s clapback against our cultural understanding of the older woman. It’s time for the country’s largest-ever generation of women over fifty to rewrite the stereotype of the doddering grandma!
Douglas takes on the anti-aging industrial complex, outlining how its capitalist agenda brainwashes women into believing that they need to be forever young and beautiful to be fulfilled.
Celebrating the female activists who forced their way past legal, social, and cultural barriers, Douglas calls on women of all ages to come together in revolution against the structure of gendered ageism.